| Editor-in-chief

Ifrikia Kengué

As editor-in-chief of The Anatomy of Brands, Ifrikia Kengué leads its editorial direction and analysis of brand architectures, their influence, and their narrative power across institutional, economic and geopolitical settings.

A journalist and strategic communications consultant, she has worked across Brazzaville and Kinshasa on media affairs and public narratives. She has been Jeune Afrique's correspondent in Congo-Brazzaville and editor-in-chief of Bonne Santé Magazine (TV5 Afrique).

Her recent work focuses on information integrity and post-electoral media dynamics in Central Africa. Her institutional background also includes directing the Youth Sounding Board at the EU Delegation to the DRC and coordinating cultural programming at the Institut Français in Kinshasa.